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Frequently Asked Questions

What is apple cider vinegar? Why is raw, unfiltered & unpasteurized apple cider vinegar good for hair & scalp health?

Apple cider vinegar is made from natural apple juice that’s fermented to help the sugars in the juice turn into acetic acid i.e. vinegar. Raw, unfiltered and unpasteurized apple cider vinegar is naturally rich in natural and healthy vitamins, minerals, antioxidants, and enzymes. Hence, it is an excellent nourishing agent which leads to healthy scalp and hair. Refining, filtering or pasteurizing reduces its natural healthy goodness.

Why does apple cider vinegar make a great hair care ingredient?

Apple cider vinegar is a gentle alkaline substance that’s also rich in nutrients. Applied on scalp and hair, it works as a clarifying agent to remove buildups, dirt and surplus oils to boost gloss. Its alkaline nature neutralizes microbes and germs (like malassezia, the dandruff-causing fungus) that thrive in acidic environments. Women across the world have been using ACV for thousands of years for soft, glossy and manageable hair.

My hair looks extremely dull. Can this shampoo help?

Yes, of course. The dullness of hair is often caused by scalp buildups. WOW Skin Science Apple Cider Vinegar Shampoo helps clear up scalp build ups to revive the gloss and luster of your hair.

Will this help to grow my hair faster?

Yes, it will definitely help hair growth. A healthy scalp is one of the requirement for faster hair growth. Wow Apple Cider Vinegar Shampoo is antibacterial and anti-fungal and helps to clean your scalp by removing product build up and fights fungi and dandruff on your scalp. Once the scalp is free from dirt and dandruff, argan oil and almond oil will stimulate better blood circulation to give you a healthy itch free scalp and strong hair. This shampoo is also infused with DHT blockers like saw palmetto extract and nettle leaf extract to deal with hormones responsible for hair loss. We can confidently state that ACV Shampoo helps hair growth as long as you follow the directions.

What can I do, besides using this shampoo to improve my hair?

Regular oil massage with a good hair oil, hair conditioning and application of a good hair revitalizer go a long way in improving hair health. We recommend WOW Skin Science 10-in-1 Miracle Hair oil, WOW Skin Science Hair Conditioner & WOW Skin Science 10-in-1 Hair Revitalizer for complete hair care.

Does this shampoo work for all hair and scalp types?

Yes, this shampoo is suitable for all hair and scalp types because of its pH balancing and moisturizing action.

Does this shampoo contain any chemicals that could harm my skin?

No, this shampoo is totally free of harmful sulphates or parabens, ensuring your skin stays unharmed.

I need something for body and static, what do you recommend?

Liveless and static hair is caused by shampooing too frequently. This will strip natural oils from your hair and leave it rough, dry, and static. Using too many hair products, such as serums, gels, sprays, and masks, will cause product build up that leaves hair looking dull, flat, and lifeless. To achieve optimal results we recommend shampooing your hair no more than twice a week.

Does it work on dry and oily scalp?

Our professionals formulated our shampoo specifically to suit dry and oily scalps. Dry scalp: Massage your scalp with warm 10 in 1 miracle oil and leave it in overnight or when in a hurry; at least for one hour. This will nourish, hydrate and soften your hair. When you apply the shampoo, gently massage it in for 2/3 mins.This allows all the nutrients to penetrate your scalp and hair and work their magic. Oily scalp: Apply a very gentle massage to avoid excess sebum excretion, this is the cause of greasy hair.

Does it suds up?

WOW Apple Cider Vinegar Shampoo is very gentle and mild! Since it’s free of harmful chemicals like sulfates and parabens, it doesn’t lather much. So no worries, you won’t experience suds.

Does it help with hair thinning?

Of course it does! Once your hair follicles are free of product build-up, nutrients from the ACV shampoo will absorb much more effectively. You’ll have healthier and stronger hair in the long run.

Is this safe to use if your wear tape in extensions?

To achieve the best possible results, we recommend that you shampoo without wearing tape-in extensions.

What are the ACV Shampoo ingredients?

Here’s what goes into every bottle of our top-selling Apple Cider Vinegar Shampoo: Purified Water, Caprylyl / Capryl Glucoside, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Polyquaternium-10, Natural Apple Cider Vinegar, Almond Oil, Argan Oil, Sodium Benzoate, Potassium Sorbate, PEG 150 Distearate, Fragrance, Color Yellow 6.

What are the conditioner ingredients?

Here’s what goes into every bottle of our top-selling Hair Conditioner: Purified Water, Safflower Extract, Amla Extract, Horse Chestnut Seed Extract, Vitamin A, Vitamin E Acetate, Vitamin B5, Vitamin F, Vitamin B7/H, Rosemary Extract, Tea Tree Extract, Lemon Extract, Sodium Benzoate, Potassium Sorbate. Avocado Oil, Coconut Oil.

I have greasy hair, what can I do?

WOW ACV shampoo will do an excellent job on oily scalps. The reason for greasiness is excess hair- and scalp massage which has activates Sebum that will lead to greasiness. We suggest applying a very mild massage.

Is ACV shampoo good for curly Hair and afro hair?

As an all-natural product, Apple Cider Vinegar is ideal for all hair types. It’s actually a widely-held beauty secret in the curly and afro hair community. It removes product build-up and restores the pH balance of your scalp and hair to give you that soft, silky texture. Check out an example video: https://www.instagram.com/p/BcQUO0xh-sB/?taken-by=calicurls

Will ACV shampoo work on mixed children hair?

Yes! The acidity of apple cider vinegar balances the natural pH levels in your hair. It also has antibacterial and antifungal properties that will kill any fungus on your scalp, and thoroughly clean your hair follicles. Apple cider vinegar stimulates better blood circulation to the hair follicles which is vital for encouraging hair growth and preventing hair loss. Better blood circulation means that your hair follicle cells are getting nutrients that are crucial for their growth.

Why do I experience itchiness after use?

The cause of an itchy scalp and dandruff is the growth of a yeast-like fungus on your scalp. But no worries, the acidity of apple cider vinegar balances the natural pH levels of your hair, while its antibacterial and antifungal properties kill the fungi and clean up your scalp. The itchiness you feel right now is perfectly normal. Your scalp and fungus are reacting to the apple cider vinegar doing its job. Just be sure to use it regularly to get rid of that itchy feeling, and get clean, soft hair.

Is ACV shampoo Color safe?

We specifically formulated our products to be 100% color-safe. You’ll see great results, no matter what color your hair is, even if it’s every color of the rainbow. We’ve added ingredients like argan oil and almond oil to nourish your hair. Our shampoo is formulated at a specific ratio of apple cider vinegar that is just enough to balance the pH of your hair (and scalp), but not enough to actually strip the color off your hair.

What about hair fall after use?

WOW Apple Cider Vinegar has antibacterial and antifungal properties which helps to remove dirt from the scalp and stimulates hair growth and prevent hair loss. It also stimulates better blood circulation to the hair follicles. This is vital for encouraging hair growth and preventing hair loss. Better blood circulation means that your hair follicle cells are getting nutrients that are crucial for their growth. Our team of professionals has specifically formulated this to be mild, gentle, and free of sulfate and parabens. We’ve added ingredients like argan oil, almond oil, shea butter, tea tree oil, and rosemary extract to strengthen and nourish your hair. The hair fall you’re experiencing is most likely existing strands of weak and brittle hair being washed away. No need to worry. Just use our ACV shampoo regularly, and new strands will grow back shinier, stronger, and healthier than ever.

How is well water affecting my hair?

Well water does not contain any minerals, this type of water is known to be beneficial for shampooing your hair.

Is it safe to use every day?/ What frequency of use do you recommend?

It’s completely safe to use every day. But shampooing too frequently will strip natural protective oils from your hair. That’s why we recommend shampooing your hair no more than twice a week.

What about the fragrance?

A very mild sweet fragrance is added to neutralize the natural smell of vinegar. This makes sure that your hair smells as good as it looks!

Where it is manufactured?

It’s manufactured in Himachal Pradesh, India. All our products are manufactured with ECOCERT and FDA approved ingredients FDA approved facilities.

What certifications do you have?

We are ECOCERT Certified using FDA approved ingredients!

Can I use ACV Shampoo on a sensitive scalp?

Our ACV shampoo is formulated to be free of sulfates, parabens, and any harmful chemicals. That’s why it’s extremely mild and gentle. ACV shampoo is professionally formulated to suit all hair types, including sensitive scalps.

How can I get rid of the pimples on my scalp?

Apple cider vinegar has powerful antifungal and antibacterial properties. Unless the pimples are in the chronic stage, our ACV will fight the fungi causing your pimples, and disinfect your follicles to give you a clean and healthy scalp back.

Wil this help to grow my hair?

Apple cider vinegar stimulates better blood circulation to the hair follicles. This is vital for encouraging hair growth and preventing hair loss. Better blood circulation means that your hair follicle cells are getting nutrients that are crucial for their growth. Our ACV shampoo is also formulated with nourishing ingredients such as argan oil and almond oil. These ingredients will speed up hair growth and nourish the already existing hair.

Can ACV shampoo help me to get rid of bald spots?

Unfortunately, bald spots need to be treated by a trichologist. As much as we’d love to help you regrow your hair, the roots of your hair cells need to be activated by professional treatment. Once they’re responding to treatment, our product can be combined to help nourish your roots and speed up the hair growth.

Does this shampoo smell bad because ACV smells?

Not at all! Our shampoo has all the benefits of apple cider vinegar, and none of the strong, tangy smell. You’ll love its gentle, mild scent. Some customers say it smells like a delightful blend of apples and pears.

Will ACV shampoo help my to tame bad and frizzy hair?

Frizzy hair is caused by lifted hair cuticles. WOW Apple Cider Vinegar Shampoo will help smoothen down those cuticles, so you’ll have smooth, frizz-free and tangle free locks.

My hair is damaged by hard water, will ACV shampoo help?

Here’s a statistic that will shock you: 85% of people in the U.S. live with hard water. Hard water contains a large amount of minerals that cause a build-up of minerals on your hair. This dries out your hair and leaves it lifeless, lump, and prone to breakage. But no worries! our Apple Cider Vinegar Shampoo will fix that, and here’s why:
Apple cider vinegar is highly acidic in nature. Not only will it stop fungus from growing onto your scalp, but it’ll also bind to these minerals and remove the buildup. It’s a common remedy used around the world as a solution to hair problems caused by hard water. With regular use, our Apple Cider Vinegar Shampoo will restore life to your hair. You’ll be left with voluminous, shiny hair. Sounds good, right?

How is this different from any other type of shampoo?

Warning: Using shampoos that contain chemicals like sulfates and parabens will damage and destroy even the healthiest hair. Generic shampoos can strip natural oils from your scalp and hair. This is what leaves your hair dry, brittle, and prone to breakage. If you have a sensitive scalp, it’s even worse, sulfates will cause irritation like redness, dryness, and itching.

Why not add ACV to your regular shampoo?

Apple Cider Vinegar is just the main ingredient in our shampoo. Our best-selling ACV shampoo is packed with other powerful, organic ingredients that nourish your hair, such as almond oil and argan oil. It has all the benefits of apple cider vinegar, and none of the strong, tangy smell! That’s why our customers love our shampoo. You’ll feel like you just left a high-end salon.

What’s the Ph level?

ACV has ph of 5.7 to 6.1 pH (potential Hydrogen) levels. This makes it a PH balanced shampoo. Slightly acidic allowing cuticles to be flat and preventing your hair from being rough. Closed hair cuticles will protect your hair against harmful elements and help the hair shaft retain moisture to give you smooth and shiny hair.

How long will it take to see results?

We suggest that you use the product for at least 3-4 weeks to see the effect of Apple cider vinegar Shampoo.

Will ACV Shampoo help me after I’ve been through Chemotherapy?

Chemotherapy is an intense and difficult treatment for cancer that kills cancer cells and healthy cells alike. We know firsthand just how difficult it is, and we’d like to extend a warm hug to you for being a resilient fighter. The drugs used in chemotherapy can destroy hair from the follicles. That’s what causes hair to stop growing and fall out. If you've recently finished chemotherapy, you’re most likely eager to grow your hair back. Research shows that hair usually grows back naturally in 3 to 10 months. It’s important to use the right hair care products to help your hair grow back faster and stronger than ever. Be sure to use gentle products as your hair grows back. Make sure all hair care products you use are free of harsh chemicals like sodium lauryl sulfate - this is a bleaching agent that shrinks hair follicles, and can even be toxic if absorbed through your skin. Our organic shampoo is formulated with almond oil, argan oil, apple cider, vinegar, and all-natural foaming agents to give you a soft and gentle shampoo - exactly what you’re looking for.

I have psoriasis, will ACV shampoo help?

Psoriasis causes skin cells to accumulate on the skin faster than normal. The result is dry, red, raised, and scaly patches on the skin. These may flake, itch, burn, and sting. The condition may be widespread or occur in a small area. Wow Apple Cider Vinegar shampoo is gentle and mild free from harsh chemical like sulphates , Parabens and silicones are the main ingredients in the shampoo is natural Raw Apple cider vinegar, Acv has been used since ancient times as a disinfectant, it has been associated with relieving itchiness caused by psoriasis, especially on the scalp ACV can only reduce inflammation and remove plaques in terms of psoriasis.

How will ACV shampoo help me to get rid of dandruff?

Here's how to resolve your dandruff issue: Wash your hair with warm water to open the cuticles, apply 2 or 3 pumps of shampoo and massage your scalp for 2 minutes. Rinse thoroughly with warm water. And finish your routine by rinsing with cold ward to close your hair cuticles. Dandruff is a sign of an unhealthy scalp, which is caused by fungi. Dandruff cannot be cured but it can definitely be controlled. It is important that you treat dandruff with a powerful product like Apple Cider Vinegar to avoid reaching a chronic stage which may also lead to acne on your face and forehead. To avoid infections make sure you never scratch your scalp with your nails.

Are you products Gluten-free and Vegan?

WOW products are gluten-free and 100% Vegan. So no free animal cruelty! Our products are always free of sulfates, parabens, and silicone too!

Is it safe to use after keratin treatment?

Yes, it can be safely used on Keratin treated hair. Our ACV Shampoo has mild gentle premium natural bio actives infused with almond oil & Argan oil. It is also free from Sulphates, Parabens, Silicones & Salts to nourish, hydrate & protect hair from environmental influences.

Can this be used on kids?

Wow Apple Cider Vinegar Shampoo is a extremely mild gentle shampoo free from harsh chemicals so safe to use on kids. Despite that we would like to mention that it’s not Certified as a Baby product.

Does this shampoo contain alcohol?

No, this shampoo does not contain harmful Alcohols

Can I use any other products while ACV shampoo?

This depends on the nature of the products. Products that contain sulfate, paraben, miniral oil, silicons, alcohol and salts are harmful for hair and a No go. Yes! if you use chemical free products like, hair oil, hair revitalizer or biotin.

Will ACV shampoo help before straightening my hair?

It is not a Straightening shampoo. Our ACV shampoo is an excellent cleanser , nourisher & dandruff fighter to keep you Scalp and hair, healthy and strong.

Can this be used on animals?

There is no harm in using ACV shampoo on animals since it’s a mild gentle and all natural product. But our ACV shampoo is not formulated for animals and not certified as an animal shampoo. Please consult your VET if you have any doubts.

How much product should I use for good lather?

This is very personal, it all depends on the length / thickness of your hair. Also whether your hair is oily or dry. You can use between 1 and 3 small pumps and massage it gently for 2/3 mins with your fingers. This allows the nutrients to penetrate your hair and scalp. It is extremely important to do thorough rinsing and avoid residue being left on your scalp.

What can I do about my dry hair?

There are various reasons for dryness, like the lack of a nutritious Protein diet, to frequent hair washes, heat- and chemical treatments, and the use of styling products with silicone and alcohol. Also hard water, exposure to harmful UV light, pollution, chlorinated Water in pools, crash dieting, steamy showers etc. To maintain healthy hair it’s recommendable to avoid above situations as much as possible. Is your hair still dry? Here are some tips:

  • Perform a hot oil massage and condition your hair regularly.
  • Hydrate yourself and use a high Protein diet.
  • Rinse your hair very thoroughly because residue left on your scalp makes hair dry, dull and lifeless.
  • Avoid heat- and chemical treatments.
  • Replace traditional towels with supersoft micro absorbent towels
  • Use a satin pillowcase instead of cotton to retain the loss of natural protective oils.
  • Protect your hair using a scarf or hat when you go outside, to protect your hair from UV light from the sun.

Is it safe after Brazilian blowout?

A Brazilian treatment could last up to 3 months, and it’s suggested to use a sulfate-free shampoo and conditioner. Our ACV is 100% natural and free of sulfates or any other harmful ingredients.

Is it safe after a perm?

Hair can absolutely be blow dried and styled when permed, so a natural shampoo like WOW ACV is suited for use after a perm. We recommend also using the WOW conditioner, to make sure your wavy hair stays hydrated.

I have a Nut allergy, can I use your products??

Our products contain almond oil. If you have a nut allergy, our shampoo is unfortunately not suitable for you.

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